In this conversation, Stephanie Moon and I talked about what platform building really means and Stephanie’s perspective on audience growth based on nearly two decades working in book marketing and publicity.
If platform building is something you are focused on, Stephanie is teaching a class in September for authors at any stage who want a more strategic, sustainable way to grow an audience and build genuine reader relationships that lead to book sales.
Stephanie will show you how readers move from discovering your work to trusting you to buying your book. You’ll learn the three essential stages of author platform growth: visibility, nurture, and conversion. You’ll learn why social media alone isn’t a full audience-building strategy, what it really takes to create lasting reader relationships, and how to spot the stage that’s missing in your own platform.
