Thank you to everyone who joined us LIVE today for this discussion about what it means to create a values-led brand. We discussed how values influence your voice, your messaging, your boundaries, and the kinds of opportunities you choose to pursue.
We also talked about the importance of being able to communicate your values to your audience, the difference between your values, strengths and talents, how to know when to push through and when to re-evaluate and pivot, how discomfort and fear can be indicators that you’re on the right track and why building your brand around who you are and what you really care about takes courage.
If you are focused on creating a business that is aligned, intentional, distinctly your own, AND financially sustainable, please join us for this hands-on workshop:
Creating a Values-Led Brand for Food Writers
For many food writers, branding can start to feel external and performative: the right bio, the right niche, the right content pillars, the right way to show up online. But the strongest brands are not built from the outside in. They are rooted in something deeper: your values, your strengths, your voice, your boundaries, and the kind of work you want to create over time.
In this two-part workshop, Rebecca Blackwell and Liza Debevec will help food writers clarify the core values that shape who they are, how they work, and what they want their business to stand for. Together, we’ll explore both the personal qualities that are essential to your identity and the practical values that guide your long-term goals.
Rather than treating values as abstract ideas, we’ll make them personal and actionable, so they can become a foundation for your brand and the impact you want to have on the world.
This is a two-part workshop. The first session will be instructional and will include homework. The second session will be a hands-on workshop where we will roll up our sleeves and get to work. You will come away from this lab with:
A clearer understanding of the core values that define your brand and creative work
A stronger sense of your innate value: the strengths, qualities, and perspective you naturally bring to your work
Language for communicating what you do and why it matters with more clarity and confidence
A values-based framework for making decisions about opportunities, collaborations, boundaries, and growth
A more aligned strategy for showing up consistently and attracting the right readers and opportunities
Because a strong brand is not just how people recognize your work. It is how your work becomes more honest, sustainable, and distinctly your own.
FREE: Creating a Values Led Brand
Join us on Friday, May 15 for a FREE introductory class to the topics we’ll be covering in the full two-part workshop.
Together, we’ll look at how values influence your voice, your messaging, your boundaries, and the kinds of opportunities you choose to pursue. You’ll leave with a clearer sense of why this clarity matters if you want your writing and business to feel more aligned, intentional, and distinctly your own.
🌶️ This class is part of our free introductory series for the Food Writers’ Business Lab. These sessions are designed to give you a useful introduction to the topic, a feel for the teachers, and a taste of the kind of practical support we offer inside the Lab. If you enjoy this class and want to go deeper, we hope you’ll join us for the full two-part paid lab , where we’ll spend more time on hands-on strategy, examples, and personalized guidance.
