Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: You’ll find the recording of this class below
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
You can be posting, showing up, and creating content consistently and still feel like your audience isn’t growing the way you expected. In many cases, the problem isn’t that you’re not doing enough. It’s that you’re focusing on only one piece of the puzzle.
This class is for authors at any stage who want a more strategic, sustainable way to grow an audience and build genuine reader relationships that lead to book sales. We’ll look at the many forms visibility can take, what nurture looks like after someone finds you, and how to make a clear, confident ask without feeling salesy. By the end, you’ll know where your gaps are, what to build next, and how these pieces work together to support book sales over time.
After taking this class, you’ll walk away with:
A clear understanding of the three stages that drive book sales: visibility, nurture, and conversion
A framework for identifying which stage is missing or underdeveloped in your current platform
A broader view of what visibility can look like beyond social media alone
A better understanding of how newsletters, long-form content, and other assets help build trust over time
A more confident sense of how and when to make an ask without feeling overly salesy
A homework assignment to help you audit your platform and determine what to strengthen next
Each participant will receive a guided homework assignment designed to help you apply what you’ve learned in this class to your own business.
If you are a paid subscriber, you’ll see the class recording below along with links below to download the Workbook.
If you’re not a paid subscriber, upgrade for access to this and every class offered in The Food Writers Business Lab. Paid subscribers also have the opportunity to join a monthly business strategy meeting and to be featured in a Substack LIVE coffee break chat.
Substack LIVE: Platform Building Q&A
On August 14, Stephanie Moon and Rebecca Blackwell had great conversation on Substack LIVE about what platform building really means and Stephanie’s perspective on audience growth based on nearly two decades working in book marketing and publicity. Here’s where to watch the replay!
About Stephanie Moon
Brand + Book Marketing Strategist
Stephanie Moon has spent over 15 years in book marketing and publicity, leading campaigns for New York Times bestsellers and working with publishers including Chronicle Books, HarperCollins, Scholastic, and Hardie Grant. She teaches authors how to sell more books by building real relationships and communities. In addition, Stephanie is and an Advisor in Residence for Write Up.
Follow her on Instagram or read The FAQs on her Substack where she answers the most frequently asked questions she gets from authors and shares insights, and truths about book marketing, and publishing.
Questions?
Here are some frequently asked questions and answers.
Send a direct message to Rebecca Blackwell, or leave a comment on this post.