The Food Writers Business Lab is available through the paid subscription tier of Mastermind for Food Writers. An annual membership costs $150 and includes:
Unlimited access to every Part One instructional workshop throughout the year
Access to recordings of every instructional session
The opportunity to register for optional Part Two working sessions for $50 each
A growing library of practical education created specifically for food writers, by food writers
The Food Writers Business Lab is self-funded. This means that the income generated through paid subscriptions directly supports the instructors who teach the classes. So, the number of classes scheduled are dependent on the number of paid subscriptions generated. New classes are added as funding is made available.
It’s just one more way we can support one another.
DIY Cookbook Proposals
Writing a cookbook proposal is different from writing a cookbook. It requires a different set of skills. But, they’re skills anyone can learn. Whether you’re a chef, recipe developer, food writer, content creator, or culinary professional, you can write a compelling cookbook proposal yourself. You just need to know what agents and editors are looking for and have a roadmap for getting there.
Instructor: Kelsey Erin Shipman
Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: Friday, August 7, 1:00pm-2:30pm EDT
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: Friday, August 28, 1:00pm-2:30pm EDT
How To Build A Platform That Will Sell Your Book
You can be posting, showing up, and creating content consistently and still feel like your audience isn’t growing the way you expected. In many cases, the problem isn’t that you’re not doing enough. It’s that you’re focusing on only one piece of the puzzle.
In this class, Stephanie Moon will show you how readers move from discovering your work to trusting you to buying your book. You’ll learn the three essential stages of author platform growth: visibility, nurture, and conversion. You’ll learn why social media alone isn’t a full audience-building strategy, what it really takes to create lasting reader relationships, and how to spot the stage that’s missing in your own platform.
Instructor: Stephanie Moon
Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: Thursday, September 17, 1:00pm-2:30pm EDT
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: Thursday, September 24, 1:00pm-2:30pm EDT
SEO for Food Writers
In this hands-on workshop, food writers will learn to think about SEO not as a technical burden, but as a way of building bridges from their work to their readers. Because that’s exactly what good SEO is: paths that meet readers where they are and lead them back to you.
Instructor: Rebecca Blackwell
Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: October 15, 12pm-1:30pm CST
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: October 22, 12pm-1:30pm CST