The Food Writers Business Lab is where you’ll find practical, hands-on workshops designed to help you make meaningful progress in your business.
Throughout the year, experienced food writers lead workshops on topics like SEO, food photography, cookbook publishing, platform building, creative recipe writing, video, organizational strategies, creating digital products, and other skills essential to building a sustainable food writing business.
Every 90-minute class is focused on teaching practical strategies you can put to work immediately. You’ll leave with clear instruction, real-world examples, and homework designed to help you apply what you’ve learned to your own business.
If you are a paid subscriber, this is where you’ll find every recording in the class library.
If you’re not a paid subscriber, upgrade for access to this and every class offered in The Food Writers Business Lab. Paid subscribers also have the opportunity to join a monthly business strategy meeting and to be featured in a Substack LIVE coffee break chat.
Recording: DIY Cookbook Proposals
Writing a cookbook proposal is different from writing a cookbook. It requires a different set of skills. But they’re skills anyone can learn. Whether you’re a chef, recipe developer, food writer, content creator, or culinary professional, you can write a compelling cookbook proposal yourself
Recording: The Heart of Your Brand
This might be the most important class I’ll ever teach because it dives into work that only a few people take the time to do: get to the heart of your brand, articulate your distinctive point of view, and figure out where you fit in the marketplace.