Part 1: Learn. The first session will be a recorded instructional workshop with an in-depth homework assignment to help you put the material into practice.
When: October 15, 12pm-1:30pm CST
Part 2: Implement. Bring your homework, your questions, your roadblocks, and your challenges. Together, we’ll review what you’ve implemented, troubleshoot challenges, exchange ideas, and get thoughtful feedback from both the instructor and other food writers working toward similar goals.
When: October 22, 12pm-1:30pm CST
Your audience is everywhere. They are scattered around the world and across the internet. You know they’re out there, but finding them can feel overwhelming. You feel like you’re publishing into the void, pouring your heart and soul into your work and then hoping the right people will discover it. And, sometimes they do! But, our job as food writers isn’t just to create good work. It’s also to help people find it.
In this hands-on workshop, food writers will learn to think about SEO not as a technical burden, but as a way of building bridges from their work to their readers. Because that’s exactly what good SEO is: paths that meet readers where they are and lead them back to you.
Better still, those bridges keep working over time, helping your recipes and stories reach new readers again and again for months and years to come.
This is a two-part workshop. The first session will be instructional and will include homework. The second session will be a hands-on workshop where we will roll up our sleeves and get to work. You will come away from this lab with:
A deeper understanding of what SEO means today and what it might mean in the future
How AI is changing discoverability and how everyone creating something real has an unfair advantage (Hint: It’s harder to game the system and this is GOOD NEWS for everyone creating something real.)
How to create a sustainable strategy for long term growth
How to build bridges between your work and your readers
That last point is important: It’s not only your job to create the work, it’s your job to build the bridge TO your work. And the bridge must meet readers where they are. That’s what good SEO really means and that’s what you’ll learn in this class.
Participants will receive an in-depth homework assignment to help you put the material into practice.
About Rebecca Blackwell
Food Writer, Recipe Developer, & Founder of Mastermind for Food Writers and The Food Writers Business Lab
Rebecca Blackwell has spent nearly 30 years cooking and baking professionally and has published thousands of recipes. She is the creator of the recipe websites Of Batter and Dough and A Little and A Lot, and the author of the Let’s Get Lost newsletter.
In addition to her work as a writer and creator, Rebecca is the founder of Mastermind for Food Writers, and an Advisor in Residence for Write Up. Through the Food Writers Business Lab, she brings together experienced industry professionals to share practical, actionable education designed specifically for food writers.
Rebecca currently travels full-time by RV and sailboat with her husband, creating recipes, telling stories, and helping other writers navigate the evolving world of food media.
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