Help the right readers find your work—and give them a reason to stay.
You put so much time and energy into your work. Helping people discover it deserves that same attention. In this 90-minute class for food writers, we’ll connect the essentials of SEO to a bigger question: How do you reach the people who will value your work and turn that connection into a stronger business?
You’ll learn how to clarify who you’re writing for, make your work easier to discover, and create return paths so people come back to you over and over again.
This class comes with a 22 page workbook that will show you how to create a manageable strategy including where to focus your efforts, how to recognize progress, and what to do next.
This is a two-part workshop. The first session will be instructional and will include homework. The second session is an optional hands-on workshop where we will roll up our sleeves and get to work. You will come away from this lab with:
A deeper understanding of what SEO means today and what it might mean in the future
How AI is changing discoverability and how everyone creating something real has an unfair advantage (Hint: It’s harder to game the system and this is GOOD NEWS for everyone creating something real.)
How to create a sustainable strategy for long term growth
How to build bridges between your work and your readers
That last point is important: It’s not only your job to create the work, it’s your job to build the bridge TO your work. And the bridge must meet readers where they are. That’s what good SEO really means and that’s what you’ll learn in this class.
If you are a paid subscriber, you’ll see the class recording below along with links below to download the Book Proposal Checklist and the class slideshow.
If you’re not a paid subscriber, upgrade for access to this and every class offered in The Food Writers Business Lab. Paid subscribers also have the opportunity to join a monthly business strategy meeting and to be featured in a Substack LIVE coffee break chat.
About Rebecca Blackwell
Food Writer, Recipe Developer, & Founder of Mastermind for Food Writers and The Food Writers Business Lab
Rebecca Blackwell has spent nearly 30 years cooking and baking professionally and has published thousands of recipes. She is the creator of the recipe websites Of Batter and Dough and A Little and A Lot, and the author of the Let’s Get Lost newsletter.
In addition to her work as a writer and creator, Rebecca is the founder of Mastermind for Food Writers, and an Advisor in Residence for Write Up. Through the Food Writers Business Lab, she brings together experienced industry professionals to share practical, actionable education designed specifically for food writers.
Rebecca currently travels full-time by RV and sailboat with her husband, creating recipes, telling stories, and helping other writers navigate the evolving world of food media.
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