Recording and Notes from the February 18 Meeting
Building your community and brand platform across different technology platforms without burning out!
Hello everyone!
Thank you to all of you who were able to join us for today’s Mastermind Meeting. We had an incredible group, as always. An especially big THANK YOU to Barbara at Projectkin and Stephanie Moon who taught us about building our audience across platforms and doing it without burning out.
If you weren’t able to join us, you’ll find the recording below. It’s packed with ideas, inspiration, and valuable information! Here are just a few highlights from my notes:
Be yourself. Be yourself. Be yourself.
Do what works for you, not the platform.
It’s important to own your content, your domain, and your list. Export your list and your content on a regular basis and keep it somewhere safe.
Substack is an email distribution platform for your work. Substack is not your work.
If you are attracting readers off-Substack, it’s important to teach those readers how to use and navigate Substack.
Sometimes it feels like we are putting stuff out there into the void, but it’s important to remember that we don’t know who it’s reaching and we often don’t know who they are sharing it with.
Platforms aren’t about numbers, they are about trust. A small, highly engaged audience is more valuable than a huge audience with low engagement.
Consistency beats perfection.
On that last point, Stephanie wrote a great post last December about just getting started…
Important links and information!
Are you a Substack bestseller? Would you be willing to participate in a panel discussion with other Substack bestsellers about how you’ve built your audience and created a community willing to pay for your work? Please reach out directly to myself (Rebecca Blackwell) or Liza Debevec if you’re interested!
If you would like to volunteer to teach a 30 Minute Mini-Masterclass at an upcoming Mastermind Meeting (you do! you do!), click here for the sign-up sheet.
Continue the discussion, as questions, and offer tips and feedback over on the Mastermind for Food Writers Chat!
The February Office Hours meeting has been postponed until next month - see the new date below!
March meeting dates:
March 4, 11am New York (EST), Mastermind Meeting host Rebecca Blackwell; Meeting topic: Creating a newsletter template with Mira Dessy!
March 18, 8am London (GMT), Mastermind Meeting host Liza Debevec
March 25, 12pm New York (EST), Office Hours, Meeting host Chef Carla Contreras
Watch the recording from today’s meeting:
Click here to access the February 18 meeting recording
If prompted, enter this passcode: 5V2#91d!
A special offer from Stephanie Moon: She is offering a 20-minute mini momentum call to two people in this group. Reach out to Stephanie for more information!
If you enjoyed today’s meeting, please subscribe to stay in touch with our mini-masterclass teachers!
As always, please let me know if you have questions or suggestions!
Thank you all so much for the opportunity to join you as a visitor to this wonderful community you're building here. We talked about platforms in so many different ways, from technology to brand to community, each with its own components. This has inspired me as our genealogy community steps into an annual online/on-site event at RootsTech. It brings fresh visitors like tides to pools.
Special thanks to Rebecca and, of course, Lori for the introduction.
Please feel free to reach out any time. I'm always open to sharing ideas, even a crust of good bread. (I'm in North Berkeley, I'm a short walk from Acme Bakery.)
Thank you so much for making the recording and notes available! I so wanted to be there yesterday but couldn't make it, and have really enjoyed catching up.