Mastering the Art of Losing Subscribers, Take 2!
Join the LIVE discussion with Rebecca and Liza on Monday, January 12
This LIVE discussion was originally scheduled in December but postponed because of a migraine, an infliction that waits for no one and does not care what fun things are on your calendar.
Instead, we published this article and rescheduled our discussion for next week. We hope you can join us! Here are all the details….
Let’s just start with the big, ugly truth that all the “how to do Substack” gurus already know but don’t like to say: Most of us (you, me) will never make a living on Substack.
It’s possible that your work here will become (or has already become) an important part of your personal and professional ecosystem. But, if your goal is for it to be THE thing, good luck.
Here’s the good news: Once you accept this reality, you are free to do whatever you want. All the limitations, roadblocks, and unsubscribes are not problems to be solved. On the contrary, stepping into them is the key to freedom and creativity.
Join Rebecca and Liza on Monday, January 12 for a discussion about how losing subscribers is the key to finding your own true, creative, authentic voice and, ironically, finding your true fans.
We’ll discuss:
Writing without attachment to outcome
The freedom to try new things and make mistakes. Risk nothing, create nothing
Thoughts on finding your niche by not having one
All the things we are doing “wrong” on Substack and how the wrong things are helping us find our way
Having the courage to write, or not write, about whatever you like. And, most importantly…
How to view your unsubscribes as evidence that you’re on the right track.
How to join
When: Monday, January 12 at 11am Eastern Standard Time/ 4pm GMT/5pm CET
Follow this link to join: https://open.substack.com/live-stream/96960
Hope to see you there!
Rebecca & Liza





I can’t imagine posting and not losing a subscriber or two! Every post without fail, it feels almost a personal challenge now - how quickly can I get to zero 😹