Recording and notes from the May 13 Meeting
Creative Recipe Writing
Hello everyone,
In yesterday’s meeting, I mentioned that I was working to get past meeting recordings uploaded to an unlisted YouTube channel. We’ve covered so many great topics over the past year, and I’ve been trying to think of a better way to make those past recordings easier to find and watch. Anna Vocino recommended a private YouTube channel and I thought this was a great idea.
I’ve uploaded yesterday’s meeting to the new channel and will work on getting most of the past meetings uploaded there as well.
In yesterday’s meeting Betty Williams, Kelsey Erin Shipman and I, talked about…
How being yourself is your unfair advantage
Creative recipe writing is: your point of view, your values, your expertise, your experience, your personality
Experience, opinions, and personal insight makes your work harder to replicate
How recipes can be genre mashups
How to harness your voice to write recipes that are distinctly YOU
We will also be covering much of what we talked about in yesterday’s meeting in this FREE class on Thursday, May 21:
🌶️ This class is part of our free introductory series for the Food Writers’ Business Lab. These sessions are designed to give you a useful introduction to the topic, a feel for the teachers, and a taste of the kind of practical, food-writer-specific support we offer inside the Lab. If you enjoy this class and want to go deeper, we hope you’ll join us for the full two-part paid lab, Creative Recipe Writing: How To Write Recipes with Voice, Humor, and Story where we’ll spend more time on hands-on strategy, examples, discussion, and personalized guidance.
In case you missed it…
Liza Debevec and I hopped on a Substack LIVE earlier this week to talk about what it means to create a values-led brand. We discussed how values influence your voice, your messaging, your boundaries, and the kinds of opportunities you choose to pursue.
Watch the replay here:
FREE: Creating a Values Led Brand
Join us TOMORROW, Friday, May 15, for a FREE introductory class where Liza and I will look at how values influence your voice, your messaging, your boundaries, and the kinds of opportunities you choose to pursue. You’ll leave with a clearer sense of why this clarity matters if you want your writing and business to feel more aligned, intentional, and distinctly your own.
🌶️ This class is part of our free introductory series for the Food Writers’ Business Lab. These sessions are designed to give you a useful introduction to the topic, a feel for the teachers, and a taste of the kind of practical support we offer inside the Lab. If you enjoy this class and want to go deeper, we hope you’ll join us for the full two-part paid lab, Creating a Values Led Brand, where we’ll spend more time on hands-on strategy, examples, and personalized guidance.
Join us for the First Food Readers Book Club!
Links and Resources
If you’d like to volunteer to teach a mini-masterclass at an upcoming Mastermind Meeting, please sign up here!
If you’re not listed in the Directory, leave a comment on the Directory with your name and publication and I’ll get you added!
Community Resources: A revolving list of resources from food writers for food writers
Collaboration Network: Find other substack food writers to collaborate with
The Mastermind for Food Writers chat is a great place to connect with other food writers on Substack.
The Food Writers Business Lab is an online learning hub created specifically for food writers who want practical, affordable support for growing their businesses and expanding their reach.
About your meeting hosts
Rebecca Blackwell is a writer, recipe developer and food photographer who publishes two recipe websites and a Substack newsletter. Her and her husband are nomads without a home base but with many modes of transportation, namely an RV, a motorcycle, and a sailboat. Rebecca write recipes and stories for curious people who believe experiences are more important than things and who want more adventure.
Liza Debevec is a social anthropologist, African studies specialist, and career/life coach. She writes two Substack publications that bring together her love of stories, food, languages, and personal growth. Originally from Slovenia, Liza now lives in Lisbon, Portugal, after many years in Ethiopia, Burkina Faso, and other corners of the world. Her work is inspired by the ways people connect through meals, words, and meaningful conversations.


