Creating a Values Led Brand
A conversation with Liza Debevec and Rebecca Blackwell
What does it actually mean to build a values-led brand as a food writer? That’s what Liza Debevec and Rebecca Blackwell will be talking about in this Substack LIVE conversation.
We’ll talk about why branding starts with knowing yourself and how your values shape the way you write, the stories you want to tell, the opportunities you say yes or no to, and the kind of relationship you want to build with your readers.
This will be a relaxed discussion about what it looks like to create a brand that feels personal, clear, and sustainable. We’ll also share why this kind of clarity can make it easier to make decisions, communicate your work, and build a business that feels more aligned with the things that are most important to you.
If you’ve been thinking about how to define your voice or build a brand that feels genuinely like you, this conversation will give you a starting point. It’s also a preview of the ideas we’ll dig into more deeply in our full two-part workshop, Creating a Values-Led Brand.
Here’s how to join:
When: Tuesday, May 12 at 2pm EST (7pm BST)
On May 12 at the start time, click this link to join us for this live discussion:
https://open.substack.com/live-stream/188535?utm_source=live-stream-scheduled-upsell
About your hosts
Rebecca Blackwell
Rebecca Blackwell is a writer, recipe developer, food photographer, with two recipe websites and a Substack newsletter that’s read across all 50 states and in 91 countries. In 2020, Rebecca and her husband sold their Colorado home, moved into a 5th wheel RV, and began traveling full-time across the U.S. In 2025, they added a sailboat to the mix, spending summers on the water. Her nomadic life shapes most of the recipes she creates and readers can be assured that if they work in her tiny kitchen, they’ll work in theirs! She’s been cooking and baking professionally for nearly 30 years and published over 1600 recipes. In addition to writing, Rebecca teaches weekly cooking classes on Substack and leads a monthly mastermind group for food writers.
Liza Debevec
Liza Debevec is a life and career coach with a PhD in Social Anthropology and over 25 years of experience across academia and international development. Her work has focused on agriculture, water and natural resource management, and gender equality and social inclusion. She now coaches individuals and runs workshops focused on helping people identify their core values, create a meaningful vision for their lives, and reconnect with a sense of purpose. Alongside her coaching practice, she has written extensively, including dozens of academic articles and papers, and now writes two Substack publications where she explores personal reflection, values, and lived experience. Drawing on both her coaching and writing, she supports people in translating what matters to them into clear, authentic expression. Originally from Slovenia, Liza has lived and worked in Scotland, Sweden, Ethiopia, Burkina Faso, and Portugal – experiences that continue to shape her perspective on culture, identity, and storytelling. She runs the Europe, Africa, Asia-Pacific meetings for the Mastermind group and co-leads the Food Readers’ Book Club on the same platform.